In Defense of the Humble Canned Wine

In Defense of the Humble Canned Wine

Thanks to White Claw, there’s been an astronomical rise in the number of canned ready-to-drink beverages on the market. A quick browse through the drink fridge at the grocery store reveals anything from lavender-flavored spiked seltzer to activated charcoal hard kombucha and wine spritzers. Canned wine sales have skyrocketed over the last few years, and we’re here for it. 

Once snubbed by wine aficionados who argue that canned wine isn’t “real” because it doesn’t come in a bottle, canned wine has solidified its place in the ready-to-drink space as a more accessible, convenient option for people who don’t want or need to drink a whole bottle of rosé after work or a few too many glasses of sauvignon blanc at a picnic. 

The canned wine industry has exploded in popularity, flaunting trendy packaging and celebrity-backing. Cabernet, chardonnay, pinot grigio, spritzers, sparkling, dry, sugar-free…any wine you can dream of is available in a chilled, single serving-size. Here are 5 reasons why it’s the only wine we’ll be sipping on this summer:


Image Credit: Bev

This badass female-founded brand is all about female empowerment and creating a culture that inspires equality, embodies inclusive fun, and powers communities for the better. Their current offerings include a rosé, two white wines, a pinot noir, and two sparkling varieties, so there’s a Bev flavor for everyone to enjoy.


Image Credit: Pampelonne

The ultimate summer drink, Pampelonne is ​​like the La Croix of canned wine. Made with French wine, this elegant brand makes elevated sparkling wine cocktails like a wine-based French 75, a blood orange spritz, and a tropical rosé lime drink. 


Image Credit: Underwood

This Oregon-based wine company draws from the diverse wine growing regions and vineyards of Oregon to craft approachable, everyday drinking wines. In addition to basics like rosé, Underwood has more recently launched a summery selection that includes a riesling radler, a strawberry cooler, and a spritz, plus a collaboration with the Nature Conservancy featuring artist-designed cans. 


Image Credit: Babe

We’d be remiss not to include Josh Ostrovsky’s cheeky brand that broke the internet after supermodel Emily Ratajkowski joined the team in 2019. Offering a selection of delicious sparkling wines and fun merch, Babe has a cult following for a reason. 

House Wine

Image Credit: House Wine

With a wide array of wine-based cocktails and wines of all varieties, this Washington-based brand is focused on maximum flavor in an unpretentious way. Their offerings range from a ginger mule to red sangria and all of the standard wines in between. 

Canned wine is here to stay, and we’re its biggest advocates. If you need us, you can find us sipping on canned, sparkling rosé for the rest of the year.